🦷 NoaDent — Performance Report
Patients · Revenue · Leads · Meta Ads | 2023 – 2026
📅 Generated May 2026 · Currency: RON📊 Why did revenue per appointment grow while volume plateaued?
The campaign strategy shift attracted patients with more complex, higher-value treatments. The result: less volume, but more value per visit.
2023: 368 RON / programare 2024: 417 RON / programare 2025: 596 RON / programare 2026 YTD: 463 RON / programare
⚠️ Note on 2026 Data (YTD — January to May)
The 2026 figures shown in this report cover only the first 5 months of the year and should not be compared directly to full-year data from previous years.
Following the strategic shift toward larger, high-value procedures (full-arch rehabilitation, implants, complex cases), the first half of 2026 has been characterized by an increased number of consultations and treatment planning sessions. These treatments have longer lead times — patients are scheduled for summer and H2 2026, meaning the revenue will be recognized in the second half of the year.
| Year | Revenue (RON) | YoY | Appointments | Rev/Appt | New Patients | Leads | Media Spend | CPL | ROAS |
|---|---|---|---|---|---|---|---|---|---|
| 2023 | 4,837,952 | Baseline | 13,136 | 368 RON | 4,728 | 12,848 | — | — | — |
| 2024 | 6,730,729 | ↑ +39% | 16,127 | 417 RON | 5,614 | 23,150 | 385,945 | 16.7 | 17.4x |
| 2025 | 9,510,143 | ↑ +41% | 15,957 | 596 RON ↑ | 4,176 | 13,353 | 503,239 | 37.7 | 18.9x |
| 2026 (YTD) | 3,241,073 | Partial | 7,000 | 463 RON | 1,589 | 3,866 | 103,480 | 26.8 | 31.3x |
| Year | Month | Revenue (RON) | Appointments | Rev/Appt (RON) | New Patients | Leads | Media Spend | CPL |
|---|
Revenue almost doubled in 3 years
From 4.8M RON in 2023 to 9.5M RON in 2025 — a 97% increase. 2026 is on track to exceed 2025.
Quality over volume strategy
The decision to shift campaigns increased revenue per appointment from 368 RON → 596 RON (+62%). Fewer low-value patients, more complex high-value treatments.
Excellent and growing ROAS
Every RON spent on Meta returns ~18–31 RON in revenue. 2026 shows the best ROAS yet — 31.3x.
CPL increased in 2025
Cost per lead jumped from 16.7 RON (2024) to 37.7 RON (2025). In 2026 it drops back to 26.8 RON — good sign.
New patients — watch this
New patients dropped from 5,614 (2024) to 4,176 (2025). Revenue grows from existing patients — strong loyalty, but new acquisition needs attention.
Quality > Quantity
2024 had 23,150 leads, 2025 only 13,353 — yet revenue grew 41%. Leads are better, not more.
